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Krista Neher
Sep 05 2024
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! September 2024 has major updates from Meta, Instagram, Google, and LinkedIn.
Facebook and Meta News Updates
Instagram News Updates
Instagram Tips on Stories vs. Newsfeed – According to Instagram, Stories generally reach fewer people than Newsfeed posts. Stories’ reach should be viewed as incremental, and there is no harm in reposting your newsfeed posts as stories—unless they would result in a poor user experience.
You Can Add Music To Your Instagram Profile – Myspace flashbacks, anyone?!?!?! LOL. By adding music, you can set the tone for your profile and express yourself!
Commenting on Stories – You can now add comments to stories – this can be a way to drive more interactions on the post type.
Instagram Tests a Rectangular Newsfeed Grid – If you meticulously plan your posts for your grid, you may need to think again. With the prominence and push toward video, it isn’t surprising that they are testing a vertical image grid. This is ONLY A TEST, so stay tuned!
LinkedIn News Updates
LinkedIn Launches Newsfeed Video Carousels – This shows that LinkedIn is pushing video content. We’ve already noticed video getting its own navigation on the mobile app, and now this. If you want to expand your reach, include vertical videos to take advantage of this trend.
LinkedIn Improves Semantic Search – This means their built-in search will find more relevant results more easily by understanding the context. This may also make hashtags less relevant (were they ever relevant in driving more visibility, though?!?!).
Sponsor Newsletters With Thought-Leader Ads – LinkedIn lets you sponsor Newsletters (with permission) of users on LinkedIn. This could be a great way to partner with influencers and reach their audiences.
TikTok News Updates
TikTok Holiday Guide 2024 is Out – If you are ramping up for the holidays on TikTok, check this out! The holiday guide is full of tips and tricks to break through the noise.
TikTok Integrates Amazon Shopping – This could be huge as the social networks battle to get commerce on their platforms. TikTok is partnering with Amazon to allow shopping on Amazon completely in TikTok.
Create Your Own AI to Speech Voice – TikTok now lets you create your own AI voice. This could be great for businesses wanting an on-brand voice.
X News Update
Google News Update
Google to Replace Classic Merchant Center by September – This means you’ll have to switch to the new version. If you haven’t done so yet – get familiar with it!
Data Shows SearchGPT Could Disrupt Search – While there is a lot of speculation about how AI will impact search engines, the latest data shows that Search GPT was able to provide highly relevant results in many cases. Does this mean SEO is dead? NO – but as user behavior changes over time, there will likely be a split of what people use search for vs. AI.
Digital Research and Industry News Update
Read some more of our recent posts
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Explore our newest additions to the largest digital marketing library of on-demand courses. They’re all included in the All Access Pass and keep you ahead in the fast-paced, ever-evolving world of digital marketing. Stop guessing your ad spend. Learn how to set the right budget, control costs, and boost performance with Meta’s Advantage+ tools. Search […]
Healthcare is a competitive industry, both in small towns and large cities, and without solid digital marketing strategies for healthcare, your chances are pretty low. People have more options than ever for healthcare, so you should separate your business from everyone else with the right digital marketing strategies for healthcare companies. This way, you can […]
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Online shopping has fully replaced our traditional methods of shopping, especially through social media marketing for fashion brands. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; as it is incredibly simple to shop and stay up-to-date on fashion trends thanks to social media marketing. Additionally, a brand new […]
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