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Krista Neher
Jul 09 2024
Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! July 2024 has major updates from Meta, Instagram, Google, and LinkedIn.
Facebook and Meta News Updates
Pages with 10K+ can use Broadcast Channels – This gives you a direct line to your followers’ DMs. You can send “broadcast messages” via messenger. This has the potential to annoy your audience, so use it sparingly if you have access.
AI Chatbots in Messaging – Managing Messenger is a hassle for many business owners. Meta is now introducing AI, which will be a huge step up from the chatbots of a few years ago. If you get many messages for your Page, this is definitely worth exploring.
Meta Updates Horizon Worlds – If you thought the Metaverse was dead, think again! Meta is re-investing in It, showing that it continues to believe in the platform’s future.
Meta Tests Creative Variants for Reels – This could be a great way to optimize creative on-the-go. Users reported seeing the option to A/B test Reels content. This could be a great way to accelerate creative performance in Reels.
Instagram News Updates
Threads News Updates
Threads API is here – This means Threads can be added to your social media schedulers! You should be able to post, reply and view content on third-party tools, as well as track your performance. This is a big win for social media managers wanting to do more on the platform.
LinkedIn News Updates
New Premium Pages – These are paid accounts that will give Pages access to more features, for example, custom call-to-action buttons and testimonial highlights. It isn’t yet clear how much this feature costs and not all Pages have access yet.
TikTok News Updates
YouTube News Update
YouTube Rolls Out Thumbnail Tests – You can now test and optimize thumbnails for your videos! Thumbnails are key to driving views, so this is a great opportunity to increase clicks in search and video views.
Google News Update
Digital Industry News Update
Reddit Traffic up 39% – Reddit is growing like crazy – some attribute this to prominent ranking in Google searches. Either way, this could make Reddit a strong opportunity for your business.
Read some more of our recent posts
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Explore our newest additions to the largest digital marketing library of on-demand courses. They’re all included in the All Access Pass and keep you ahead in the fast-paced, ever-evolving world of digital marketing. Stop guessing your ad spend. Learn how to set the right budget, control costs, and boost performance with Meta’s Advantage+ tools. Search […]
Healthcare is a competitive industry, both in small towns and large cities, and without solid digital marketing strategies for healthcare, your chances are pretty low. People have more options than ever for healthcare, so you should separate your business from everyone else with the right digital marketing strategies for healthcare companies. This way, you can […]
Learn more
Online shopping has fully replaced our traditional methods of shopping, especially through social media marketing for fashion brands. Although we stopped wasting hours in shopping malls, the situation has made us way lazier; as it is incredibly simple to shop and stay up-to-date on fashion trends thanks to social media marketing. Additionally, a brand new […]
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