Google’s publisher tools: AdSense, AdMob, and Ad Manager

Here’s a simple comparison of Google’s publisher tools: AdSense, AdMob, and Ad Manager.

AdSense

• What it is: An ad network that helps website owners earn money by showing ads.
• Best for: Small websites, blogs, forums, online services.
• Features: Easy setup, automatic ad placement, optimized to boost earnings, simple performance reports.
• Use if: You want quick, automated ways to make money from your website.

AdMob

• What it is: A mobile ad platform for app developers.
• Best for: Mobile apps, game developers.
• Features: Mobile-specific ad formats, controls for brand safety, optimize revenue across Google and other ad networks, insights with Firebase.
• Use if: You want to earn money from your mobile app and manage ads across multiple networks.

Ad Manager

• What it is: A big, powerful platform for large publishers.
• Best for: Big websites, apps, videos, games with many direct ad deals.
• Features: Manage many types of ad inventory, control over ad sales, work with multiple ad exchanges and networks, detailed reports.
• Use if: You sell your own ads directly or handle lots of ad traffic and want advanced control.

Quick Facts

• All three platforms can show high-quality ads.
• Ad Manager is not just a better version of AdSense; it’s a different tool for more complex needs.
• You can use multiple products together for best results.

If you want help choosing or need support, Google also offers expert partners to assist you.

If you’d like to learn more or give feedback, you can do that on the page!