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Melissa Byers
Sep 10 2024
A huge benefit of digital marketing is that it’s agile. While you should always have a core strategy, it’s important to keep an eye on trends so you can respond where it makes sense. Here are five trends that will take us into 2025.
1. AI, AI, AI – it’s everywhere, all the time.
Have you used AI today? The answer is very likely yes. It’s everywhere, including integrated into tools you use every day. The key to maximizing its potential is to be intentional and responsible using it.
It increases productivity in tasks like content creation, summarization, and data analysis.
Action item: Educate you and your team on AI’s ethical, responsible, and effective use.
2. Conversational marketing
User-generated content continues to grow in popularity. It’s perceived as more authentic than content produced by businesses. That’s why we’re seeing huge investments in tactics, including:
Influencer marketing
Ratings and reviews
Community management
Online public relations
Online word-of-mouth
Employee advocacy
Action item: If employee advocacy is part of your strategy, provide LinkedIn and personal branding training. When they look good online, so does your employer brand.
3. Personalization
The more personalized a piece of content is to you, the more likely you will interact with it. Which email will get a better open rate? “New Movies This Month on Netflix” or “5 Movies You’ll Love Based on What You Watched Last Week?”
You’ll find increasing levels of personalization in:
Search results
Social media algorithms
Email marketing
Digital advertising
Paid social
Action item: Conduct an audit of your digital presence and identify opportunities to deepen your personalization to get better engagement.
4. Video in Every Form
Two years ago, it was all about short-form video – Reels, TikTok, Shorts, etc. Today, those same platforms allow for longer-form video, which is gaining in popularity.
Brands are also jumping in front of the camera with a lower investment than ever before. No more studios and scripts. They’re grabbing a phone, recording, and posting.
Last, social video is still largely being viewed with the sound-off. Pro-tip: Generate captions using AI.
Action item: Facilitate an expert-led video content creation work session where the team learns best practices and puts them to work immediately.
5. Data-driven everything
There’s no limit on the number of things you can measure in digital. The more data, the better, right? WRONG. The pitfall of too much data is that you (or your ad agency) can make a case for almost any result being a success. That’s why it’s more important than ever to be crystal clear about what you’re measuring and why.
Action item: Get your team up to speed with digital measurement and analytics.
Last, it’s always on-trend to stay up-to-date on all things digital and social media marketing. Our All Access Pass puts on-demand access to the largest online learning library at your team’s fingertips. Contact us for group rate pricing.
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