How to earn backlinks from sites like Reader’s Digest and American Express

Think of ways that you can give back to your community. If you already have a cause marketing team, have them join your outreach department. If you don’t, now is a great time to start one. Businesses with a cause have grown increasingly important to consumers. Based on data from Engaged for Good, 80% of consumers feel that companies should play a role in addressing societal issues.An example of this in action is the moving company, Bellhops. In 2018, their CEO gave a car to an employee who walked 20 miles to work and back daily. The story garnered attention from publications like People, Washington Post, News Week, and ABC News. Looking at their backlink profile in Ahrefs, we can see a strong correlation between their referring domain growth and when the story broke. While they were experiencing growth before this public recognition, this story helped significantly scale that growth.Now, we aren’t suggesting you do good deeds simply for the prospect of potential backlinks, BUT it’s an added benefit of running a cause-focused campaign.