How to Create a Professional Logo

Your logo is a key component of your business-to-business (B2B) brand’s identity. Logos have the power to build brand recognition and make your business a familiar face to your audience.

If you need to create a B2B logo design or revamp an old design, this page is for you.

We’ll cover some best practices for creating an impactful logo, including:

1. Using a minimalist design
2. Making it timeless and original
3. Focusing on versatility
4. Integrating white space
5. Using color meaningfully
6. Choosing the right font

Let’s dive in!

6 B2B logo design practices to follow

If you want your business to stand out from other companies that target your audience, you need a B2B logo design that stands out. Having an understanding of the most effective logo design principles will help you wow from the start. 

Here they are:

1. Using a minimalist design

The simple approach is always the best, as it is the best way to gain customer recognition. You risk overwhelming customers when you use too many colors, fonts, and characters. Instead, take a “less is more” approach to avoid confusing your audience. 

Boeing, for example, has a simple logo. It uses two colors, while including their name and a symbol. It’s easy to look at and doesn’t overwhelm.

Simplifying design elements will make it easy for customers to recognize your logo.

2. Making it timeless and original

Trends come and go, so avoid using any passing trends for your B2B logo design. The risk with using trendy elements, whether fonts or colors, is having to constantly change and update them — clients will not recognize your B2B logo if you keep changing it. 

So, focus on creating a unique and original logo to maintain its value over time. You can look at other similar brands for inspiration, but avoid copying them. You want a unique logo that stands out.

3. Focusing on versatility

When you create your logo, you want to put it on all kinds of materials, from your website to flyers to company merch. It’s important that when you create your logo, it’s versatile for all applications.

Think about a company like Microsoft. They can opt to use their full logo with their name, or just their logo symbol. That way, if they have a problem where space is the issue, they can use the smaller version of their logo and still maintain brand identity.

Like Microsoft, you’ll want to ensure you design your B2B logo for all applications, so you can easily integrate your logo wherever.

4. Integrating white space

White or negative space utilizes space inside or around an image to heighten an audience’s viewing experience. Thus, using negative space for your logo is the best way to increase its visual impact on online content and websites. 

IBM is a great example of how to leverage white space within your logo. Not only do they use white space around their logo to help people focus on the name, but they also use white space to create a memorable effect to their logo.

One of the interesting ways to use negative space is to add hidden messages within the logo. The messages cause people to think about what you are trying to convey, which adds more interest to your brand. 

5. Using color meaningfully

Colors mean different things and can make it easier for your audience to understand what you do. For instance, wellness brands use green colors to represent balance and harmony.

Thus, when choosing a color for your business, ensure that it matches your business industry and the goals you want to achieve. 

An effective strategy for creating a logo for B2B is using one primary and then various shades for visual impact and contrast within the logo. 

A prime example of a B2B logo that uses color effectively is Slack. They use a black font color to help their multicolored logo pop off the page.

So, when you choose the colors for your logo, be mindful about the ones you choose. You want to ensure you’re making the best impact with your color choices.

6. Focus on fonts

Though they are overlooked, fonts can make or break your logo. Fonts should be perceived as a bow on a gift — it ties everything together. The font you use should complement all your design choices to create a cohesive logo.

Be mindful of spacing, as spacing problems can create a logo that is difficult to look at. Also, avoid using too many fonts and take a “less is more” approach to make your logo effective. 

Need more insider tips for building your B2B brand?

Your B2B logo design is just the beginning of your branding journey. From creating a style guide to determining the language you’ll use to promote your products or services, there’s a lot that goes into establishing and promoting your brand.

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