Digital Due Diligence: The secret weapon for investors during economic downturns

*A previous version of this blog originally appeared on our website. It has been altered and updated by DEPT®.*Venture capitalists and private equity firms make huge decisions when they invest, and must assess all risks and opportunities of potential portfolio companies from every possible angle. Diagnosing industry landscapes, competitive threats, and unique selling propositions make the difference between a successful investment or one that costs your firm dearly. This is especially true during times of economic turmoil, when mistakes can be magnified even more than usual.Investors often have a blind spot when it comes to a company’s digital marketing efforts. That’s a serious oversight, because not only can marketing reveal a treasure trove of data and insights that keep investors from taking unnecessary risk, but it also uncovers latent growth opportunities for a tremendous payoff down the road.What kind of insights? Consider the most frequent questions we’ve answered for private equity and VC investors: