AdSense revenue sharing

google adsense1

Here’s a clear summary of AdSense revenue sharing:

  • For Content Ads: Publishers receive 80% of the revenue after the advertiser platform takes its fee.
  • When using Google Ads for display ads: Publishers typically keep around 68% of the revenue.
  • Consistency: These percentage shares are the same regardless of the publisher’s location.
  • Variation: Revenue share percentages may differ for other AdSense products due to different development and support costs.
  • How to check: Sign into your AdSense account, go to Account > Settings > Account information, and view the revenue share next to your active products.

Additional notes:

  • The revenue share system aims to maximize earnings due to high advertiser competition.
  • If your site is linked with an AdSense platform partner, there may be an extra revenue share after Google’s portion.

Tip: Consider both the revenue share percentage and total revenue generated to evaluate your earnings effectively.

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