Here’s a clear summary of AdSense revenue sharing:
- For Content Ads: Publishers receive 80% of the revenue after the advertiser platform takes its fee.
- When using Google Ads for display ads: Publishers typically keep around 68% of the revenue.
- Consistency: These percentage shares are the same regardless of the publisher’s location.
- Variation: Revenue share percentages may differ for other AdSense products due to different development and support costs.
- How to check: Sign into your AdSense account, go to Account > Settings > Account information, and view the revenue share next to your active products.
Additional notes:
- The revenue share system aims to maximize earnings due to high advertiser competition.
- If your site is linked with an AdSense platform partner, there may be an extra revenue share after Google’s portion.
Tip: Consider both the revenue share percentage and total revenue generated to evaluate your earnings effectively.
Would you like me to help you draft a summary or explanation for a specific audience?