Here’s a summary about AdSense formats with different revenue shares:
Formats with Different Revenue Share
- Some Auto ads formats display AdSense for Search ads and have a 51% revenue share for ad clicks.
- Earnings from these formats are shown separately in your AdSense payments.
- These formats are opt-in and have specific policies you need to agree to before using them.
Formats and Policies:
| Format | Revenue Share | Applicable Policies |
|---|---|---|
| Ad intents (when showing search ads) | 51% | AdSense for Search (AFS) policies |
| Related search for Auto ads | 51% | AdSense for Search (AFS) policies |
Note:
- The 51% revenue share applies only when search ads are shown in ad intents.
- If display ads are shown in ad intents, you continue to receive the standard AdSense for Content revenue share.
Final note:
These formats are optional, and using them requires agreement to additional policies.